CLOTHES FOR EVERY*BODY
It's not rocket science...but when your clothes fit well, your confidence rockets!
Shirts that fit your body & suit your style.
Androgynous, Gender Neutral, Button up shirts for everyBody
Welcome to our store
QUALITY MADE BUTTON UP SHIRTS
Our button up shirts are designed to fit your body rather than your gender. We do not divide collections in to menswear or womenswear, just offer great-fitting shirts for everyBODY.
With four different shirt  body shapes to choose from, we ensure the perfect fit.
FIT FOR EVERY OCCASION
Whether you want a smart or formal shirt for the office, a fun statement piece for nights out, or a casual short sleeve for summer days, we have you covered.
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Easy fit for wider hips.
Best for extra coverage on
lower torso and bottom.
Easy fit for wider hips.
Best for extra coverage on
lower torso and bottom.
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Roomier through the chest.
Best for extra coverage up top.Roomier through the chest.
Best for extra coverage up top. -
Equal width in shoulders and hips.
Best for a relaxed, classic fit.Equal width in shoulders and hips.
Best for a relaxed, classic fit. -
Longer in the torso and arms.
Wider through the shoulders.
Best for added length and reach.Longer in the torso and arms.
Wider through the shoulders.
Best for added length and reach.
Why are you known as a 'gender free' store?
We care and want you to look good and feel comfortable in a style that suits you.
Our clothing is designed to fit your body rather than your gender. It's that simple.
Our boxer shorts have a unique unisex design which accommodates physical differences.
Be yourself - no labels
Welcome to GFW CLOTHING 2.0
How it works
Limited edition button up shirts will be available in 4 production runs a year. These are available on pre-order basis at a discounted price and there will only be a limited amount of sizes available for sale on the website.
The pre-order window will be open for 7 days. Our master shirt makers will then craft your shirt with an estimate turnaround 4-6 weeks.
Sign up to the newsletter to be informed of all new collections releases.
WHAT OUR CUSTOMERS SAY....
Featured Collections
New customers sign up here
Welcome our GFW community! We are different from other clothing companies. Our button down shirts are specifically designed to fit your body - think of them as halfway between off-the-peg and bespoke.
To ensure we provide you with the perfect fit, we would love to double check your measurements. Please look at the sizing guide and fill out our new customer form here.
book a video chat
We don't want it to be complicated for you to find the right shirt shape & size — even with 31 fit options per design.
In one relaxed chat over video, we’ll help you discover the shape that works best for your body.Â
As seen in
From the Blog
Masc Style and Unisex Clothing: What’s the Difference?
By Andi Allen, GFW Clothing's creative director. Fashion has always been a way to communicate status, identity, personality, and creativity....
GFW Boxer Shorts : Designed for EveryBODY Since 2017
Back in 2017, we spotted a gap in the market. Boxer shorts were everywhere in the men's department. They were...
Black and White Shirts for Business Women: Styling it out in the office.
Treat your shirt like a blank canvas - with black and white gender neutral work shirts for women, you really...
Where does Fatboy Slim get his shirts from?
 Where does Fatboy Slim get his shirts from? Fatboy Slim, international DJ and musician is known for his striking...
Masc Style and Unisex Clothing: What’s the Difference?
By Andi Allen, GFW Clothing's creative director. Fashion has always been a way to communicate status, identity, personality, and creativity....
GFW Boxer Shorts : Designed for EveryBODY Since 2017
Back in 2017, we spotted a gap in the market. Boxer shorts were everywhere in the men's department. They were...
Black and White Shirts for Business Women: Styling it out in the office.
Treat your shirt like a blank canvas - with black and white gender neutral work shirts for women, you really...
Where does Fatboy Slim get his shirts from?
 Where does Fatboy Slim get his shirts from? Fatboy Slim, international DJ and musician is known for his striking...
How did you find us? We describe ourselves as a gender-free company, and we know that, as shirt lovers, you're seeking button-up shirt styles that have a classic, gender-neutral or androgynous aesthetic. "Boyfriend fit"? We dislike this term, as it implies, we're "borrowing" a menswear fit. You deserve to wear clothes that suit your style and fit your body, regardless of how society chooses to label it.