There’s something undeniably captivating about the ocean – the vastness, the power, the mystery. It’s this timeless allure that inspired our two standout styles: The Deep Blue Shirt and The Wave Shirt. Each one is a celebration of Katsushika Hokusai’s iconic The Great Wave off Kanagawa - wearable tributes to one of the world’s most recognisable works of art.
The Deep Blue Shirt features a rich, deep blue tone and a striking wave print subtly hidden inside the collar and cuffs – a bold yet elegant nod to Hokusai’s masterpiece. The Wave Shirt, with its flowing blues and tonal contrast collar and cuff detail, offers a slightly more playful take while still retaining a refined finish.
Both shirts are designed to stand out, yet remain effortlessly wearable - they’re fun shirts, holiday shirts, and bold statement pieces that balance creativity with wearability.
Classic GFW Shirts – Designed for Everybody, Every Day
Built on our trusted Classic GFW silhouette, these easy fit shirts are stylish, relaxed, and incredibly comfortable. Whether you’re heading into the office, enjoying a weekend getaway, or planning your next trip, they adapt seamlessly to any occasion. Ideal as business shirts, formal and casual shirts, you can dress up or down, they’re the definition of everyday versatility.
Designed with everyone and everybody in mind, these shirts pair effortlessly with jeans, Bermuda shorts, chinos, tailored or suite trousers - making them true wardrobe staples, ready to elevate any outfit with ease.
Crafted for Comfort, Character, and Travel
Made from fine-quality cotton poplin, the fabric is crisp, breathable, and perfect for all-day, all-season wear. Subtle contrast buttons and fabric colour topstitching lend a modern edge, while thoughtful wave-inspired accents provide a unique artistic flair.
The long sleeve versions feature our signature ‘Brighton Edge’ cuff, with two-button adjustability and the option to wear with cufflinks for added polish. The short sleeve version includes a tab and button detail, allowing sleeves to be rolled and secured for a cool, sporty finish - perfect for warmer days or relaxed styling.
Great for summer, The Wave and Deep Blue Shirt are the ultimate holiday shirts, combining laid-back confidence with elevated detail. Whether buttoned-up or worn more casually, these shirts are made for movement, expression, and everyday versatility.
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Whether you prefer the quiet sophistication of The Deep Blue Shirt or the artistic energy of The Wave Shirt, both offer the perfect blend of creativity, comfort, and all-season style.
